MarketingProfs Today: Blog Personas | Digital Marketing in 2016 | Local-Affiliate Marketing

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: How to Create a Blog Persona to Make Your Content Consistently Relevant
2.	My View: Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your Practice
3.	PRO Take 10: Four Ways to Increase Your Email Clickthrough Rates
4.	Survey Says: The State of Local-Affiliate Marketing in 2016 [Infographic]
5.	Infographic: How Digital Marketing Will Change in 2016

Join us on January 19 for Your Audience is Waiting: What's Your Live Streaming Video Plan? You'll learn how to create live events that create direct, authentic connections with your customers. Register now.

How-To

How to Create a Blog Persona to Make Your Content Consistently Relevant

By Tim Matthews

To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona. Read More

FOR PRO Members

Take 10: Four Ways to Increase Your Email Clickthrough Rates

In just 10 minutes, you'll learn four design and copy techniques that will get your subscribers to take action. We'll also show you how to measure the lift those tactics give your campaigns. Read More

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

Survey Says

The State of Local-Affiliate Marketing in 2016 [Infographic]

By Ayaz Nanji

What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? How are co-op dollars being spent? Are marketing tactics being integrated? Read More

Quick Take

How Digital Marketing Will Change in 2016 [Infographic]

By Verónica Maria Jarski

Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing. Read More

My View

Marketing, PR, and a Small Healthcare Practice: A Pithy Prescription for Your Practice

By Rodger Roeser

If you're in the medical field and doing your own marketing, you're probably hurting rather than helping your business. Here's what can help your business get better quickly. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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