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| By Brett Johnson |
| Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.
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| Get quick marketing insights you can put into action today with our Take 10 Author Series. This webcast with Daniel H. Pink covers what really motivates people from his New York Times No.1 best-selling book, Drive: The Surprising Truth About What Motivates Us, plus exclusive tips he saved just for us.
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The Importance of Relevance: A Cautionary Tale
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| Are you sending email messages with irrelevant content? If so, you could be losing subscribers—those who won't even tell you that they've checked out. Here's one cautionary tale about why it's imperative that you send only relevant content.
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| By Ann Handley |
| There are both classic and hilarious moments in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. This is the stuff that was cut during the editing process, but that is nonetheless too great not to share.
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