MarketingProfs Today

Thursday, January 11, 2024

📋 Table of Contents

1. Marketing as a Service, or How to Improve B2B Marketing Impact

2. A B2B Deep Dive Into Consumer Patience and Time to Win

3. 2024 Marketing Trends Friday Forum MarketingProfs virtual event

4. Seven Major Design Trends for 2024

5. Time to Put AI to Work MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

Marketing as a Service, or How to Improve B2B Marketing Impact
article
Marketing as a Service, or How to Improve B2B Marketing Impact
During revenue headwinds and economic uncertainty, CFOs often turn to reducing marketing headcount and budgets. Yet, CMOs must still generate more pipeline and revenue. But how? Enter outsourcing—specifically, marketing as a service. »
A B2B Deep Dive Into Consumer Patience and Time to Win
podcast
A B2B Deep Dive Into Consumer Patience and Time to Win
Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. Read more and listen in. »
2024 Marketing Trends Friday Forum
MarketingProfs virtual event
2024 Marketing Trends Friday Forum
Three top industry experts present on (1) B2B Marketing Trends You Can't Ignore in 2024; (2) Influencer Marketing Revolution: Mastering the Trends of 2024; (3) Customer Expectations in 2024: Trends in Personalization, Data, and AI. Also: live Q&A and free resources. Don't miss it. Register here. »
Seven Major Design Trends for 2024
infographic
Seven Major Design Trends for 2024
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands. Check out the infographic. »
Time to Put AI to Work
MarketingProfs PRO member offer
If you enjoyed yesterday's kickoff to AI for Digital Marketers and you're itching to put AI to work before next week's session, then check out AI for Content Creators. This series of presentations reveals the best tips and tactics for generating great marketing content with ChatGPT—and all 10 sessions are available on-demand.
Start getting great results from ChatGPT
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series started this week! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
A 24-Point Content Marketing Checklist for 2024 [Infographic] »
The What, Why, and How of Community- and Brand-Building for B2B Marketing | Marketing Smarts Live Show »
Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right »
Understanding Your B2B Digital Doppelgänger and AI Decision Matrix: Andrew Davis on Marketing Smarts [Podcast] »
How to Get the Most Out of Radio or Podcast Appearances to Amplify Your Message via Audio Media »
The Incredible Amount of Data Generated Online Each Minute [Infographic] »
News You Can Use
Updates from around the industry
Getty Images Launches Generative AI by iStock for Small Businesses, Designers, and Marketers
Alibaba.com Introduces New AI-Powered Feature at CES to Boost Efficiency and Growth for SMEs and Entrepreneurs in 2024
Integrate Launches Media Division, Pipeline360, for Holistic Demand Generation
Finix Launches Payouts: A Standalone Solution for Fast and Secure Money Movement
$8 Billion Distributor [Motion] Names New Head of E-Commerce
Upcoming Events
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
JAN
12
2024 Marketing Trends Friday Forum
3 live sessions | sponsored by Vidyard
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.