MarketingProfs Today: Competitive Intelligence | Metrics, Attribution, ROI | Ultimate LinkedIn Guide

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In this issue

1.	How-To: Competitive Marketing Intelligence? Yep, There's a Chatbot for That!
2.	Podcast: Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Vermes
3.	PRO How-To Guide: Hit a Home Run With Every Headline, Subject Line & Call to Action
4.	Survey Says: Marketing and Ad Executives' Hiring Plans for 2017
5.	Infographic: The Ultimate LinkedIn Cheat Sheet

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How-To

Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

By James A. Gardner

Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot. Read More

Podcast

Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

The VP of marketing at sales and marketing analytics company Full Circle Insights discusses how to measure marketing ROI in any industry, from software and technology to sports (even the game of polo!). Read More

FOR PRO Members

How-To Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

In this 33-page guide, you'll learn how to write headlines that inspire your audience to read and want more; you'll also learn how to structure your subject lines for best results, identify the essential attributes of a clear call to action, and much more! Read More

Discover the Villanova Difference
Earning a valued degree or professional credential from a university with a long, distinguished history helps prepare professionals to become leaders in their fields.

Survey Says

Marketing and Advertising Executives' Hiring Plans for 2017

By Ayaz Nanji

Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017, according to recent research from The Creative Group. Read More

AT-A-GLANCE

The Ultimate LinkedIn Cheat Sheet [Infographic]

By Laura Forer

LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much more... This comprehensive guide can help. Read More

event calendar

Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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