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In This Issue
+ How-To: What's Wrong With This Picture? The Stauer Chronograph
+ PRO: Build a Successful Content Marketing Program in 7 Weeks
+ Survey Says: Mobile Social Media—Top Apps, Deal Sites, and More
+ Quick Take: Overcome the Status Quo Barrier Like Malcolm Gladwell
+ My View: Marketing Smarts Podcast—How Useful Is Your Marketing?
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To What's Wrong With This Picture? The Stauer Chronograph
By Barry Densa
We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy. Read More
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PRO Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
To succeed in content marketing, you need a plan. That's why we've created Content Machine—a 29-page how-to guide that provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process. Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Mobile Social Media: Top Apps, Deal Sites, and More
Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals. Read More
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Quick Take
Overcome the Status Quo Barrier Like Malcolm Gladwell
Malcolm Gladwell made millions selling books about concepts discovered by other people. How? It all boils down to messaging. Gladwell transformed geeky, academic concepts into material the public could connect with. So, how can you do the same with your story? Read More
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My View Marketing Smarts Podcast: How Useful Is Your Marketing?
By Matt Grant
We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast. Read More
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@seanmcginnis 12 Most Compelling Reasons to Turn Competitors into Partners By Doug Rice https:////bit.ly/zlzueP
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Forum Today's Question
By dbrown6007 1/10/2012 at 2:46 AM
I am undergoing a hectic job search for a management position in marketing. How can I improve my resume? Go To Question
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Jan 12
 PRO Seminar—Killing Giants: Outmaneuvering Larger Competitors with Stephen Denny
Jan 12-25
 MarketingProfs University LIVE—Marketing Your Small Business save $200 with code SMALLBIZ
Jan 19
 PRO Seminar—The Changing Behavior of Today's Connected Customerwith Brian Solis
Jan 25
 FREE Seminar—Engage Customers Through Social Applications sponsored by Media Logic
Jan 26
 PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Jan 31
 FREE Seminar—Conquering New Language Markets to Gain New Sales sponsored by Acclaro
Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Feb 10
 Digital Marketing World—Smarter Marketer register for our FREE online conference
Mar 9
 Digital Marketing World—Content Marketing register for our FREE online conference
Mar 29-30
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