Today's dose of marketing know-how.
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Together with revenue marketing platform
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Today's dose of marketing know-how | Friday, January 10, 2025
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👋 Hello, Marketer!
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I got a handful of old-fashioned letters in the mail over the holidays—and is there anything in this world better than opening a real, thoughts-down-on-paper letter from a friend? Maybe we should all commit to sending more letters or notes this year. Extra credit for handwritten.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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You Can't Have Revenue Operations Without Revenue Marketing
A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap.
Read more ➔
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COMMUNITY | JOKE
What did the pharoah say to the pyramid salesman?
Shut up and take my mummy!
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SPONSORED
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Bridging the Marketing Credibility Gap: Metrics That Matter
The stakes are higher, and the budgets are leaner. In 2025, marketing leaders need more than campaigns and MQLs—they need credibility. Bridge the gap by using the metrics that truly measure campaign success and allow you to speak the language of the C-suite.
Register for the webinar ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 10, 2025: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past couple of weeks.
Stay in the know ➔
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MARKETINGPROFS EVENT
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Email Marketing Friday Forum
What's working in email today? Join three email marketing experts who'll help you reach your audience and build meaningful connections in 2025. They'll discuss everything from subject lines to metrics, deliverability, and better automated flows.
Succeed in the year ahead ➔
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VIDEO FROM THE ARCHIVES
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B2B Revenue Marketing and Closing the Credibility Gap
The focus of this episode? Two terms: "revenue marketing" and "credibility gap."
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Simplicity Sells
Marketing messages not resonating with your ideal audience? Perhaps you're not being clear enough. Audit your brand for clarity—and simplify your marketing—with How to Build a Standout Brand. This Master Class is streaming now for PRO members.
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PROFS PICK—SPONSORED
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One of the biggest challenges Marketing faces...
…is reaching its own C-suite and board to earn their trust—to bridge the marketing credibility gap. And to gain that credibility, marketing leaders have to align their efforts with business outcomes, foster collaboration, and position Marketing as a strategic driver of growth. This guide from Mperativ, the AI-powered revenue marketing data science platform designed to directly connect go-to-market activities with revenue growth, provides invaluable advice on how to do just that. Of course, proving marketing ROI is the cornerstone of Marketing credibility, and this upcoming webinar will go into detail about the metrics that truly measure campaign success. You'll walk away with actionable strategies to prove marketing impact. Get on the path to making confident, strategic decisions across the go-to-market process. Check out both the guide and webinar by Mperativ.
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Upcoming Events
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JAN
10
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3 live sessions | sponsored by Validity
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JAN
15
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Session 1 of our Measuring What Matters Working Webinar Series
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