| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, January 10, 2019 |
Hello, discerning marketers!
We have a hefty helping of social media-related articles today—from social campaign measurement to video on Facebook to Instagram benchmarks.
You'll also notice that we don't have a podcast in this issue. That's because we've decided to publish podcasts fortnightly rather than weekly. But if you're jonesing for some aural appeasement, check out the Marketing Smarts podcast archive for your pick of past podcasts to prick up your ears.
Enjoy!
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| How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics |
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| Despite understanding the value of marketing via social media, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns. |
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| Eight Tips to Maximize Your Video Marketing Efforts on Facebook |
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| Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos. |
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| Creating Content for Effective Demand Generation: A Course |
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| Content intended for demand generation succeeds best when you develop a keen understanding of your buyers and their individual purchase paths. This course shows you how to develop handcrafted, artisanal content for each unique buyer persona. Ready? Let's get started. |
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| Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends [Study] |
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| Video is the content type that tends to spark the most engagement on Instagram, according to recent research. For the details, as well as more findings on post-description length and the number of hashtags and emojis used in posts, check out the findings. |
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| Direct Response Copywriting: How to Craft Copy That Converts [Infographic] |
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| Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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