MarketingProfs Today: Outdated Segmentation | Align Sales and Marketing | CMO Predictions

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In this issue

1.	How-To: Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices
2.	Podcast: Bring Your Sales and Marketing Stars Into Alignment for 2018: Sales Expert Ian Altman
3.	PRO How-To Guide: Engage Customers and Generate Leads With Interactive Content
4.	Survey Says: The Fashion-Shopping Habits of Millennial Women
5.	Infographic: What Do CMOs Predict for 2018?

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How-To

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices

By Vignesh Clingam

For decades, marketers have meticulously segmented audiences on demographics and personas, but these methods are growing irrelevant. There are stronger predictors of buying habits. Read More

Podcast

Bring Your Sales and Marketing Stars Into Alignment for 2018: Ian Altman on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Sales expert, speaker, and author Ian Altman talks 2018 business trends and offers tips for aligning your sales and marketing teams so they're all focused on the same revenue-related goals. Read More

FOR PRO Members

How-To Guide: Engage Customers and Generate Leads With Interactive Content

This 27-page guide will answer your questions about interactive content. It'll show you that it's about more than just games. It may even inspire you to "interactivate" your own content and engage your readers. Read More

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Survey Says

The Fashion-Shopping Habits of Millennial Women

By Ayaz Nanji

Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr. Read More

AT-A-GLANCE

What Do CMOs Predict for 2018? [Infographic]

By Laura Forer

Luckily, you don't have to be psychic to know what 2018 will likely bring for marketers. PAN Communications asked 11 CMOs what marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Events of All Sizes and Budgets
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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