MarketingProfs Today: 3 Major Video Shifts | Sales and Marketing Alignment | CMOs' Changing Role

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In this issue

1.	How-To: Three Major Shifts That Will Transform Video Marketing in 2017
2.	Video: Sales and Marketing Alignment—Stop Passing the Baton, Start Rowing the Boat
3.	PRO Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign
4.	Survey Says: How the Role of the CMO Is Changing
5.	Infographic: Facebook Advertising 101

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How-To

Three Major Shifts That Will Transform Video Marketing in 2017

By Tyler Lessard

In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video. Read More

Video

Marketing Video: Sales and Marketing Alignment—Stop Passing the Baton and Start Rowing the Boat

By Keith Jones

Once Marketing hands off a lead to Sales, it's all too often assumed the marketer's job is done. But to close sales, the two departments must collaborate—row together, in sync and in alignment—during the entire buyer's journey. Read More

FOR PRO Members

Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign

You'll understand the three steps necessary for getting your word-of-mouth marketing campaign off the ground. You'll also learn the differences between fans and influencers, and the benefits of each, so you can identify which group will help you best achieve your campaign objectives. Read More

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Survey Says

How the Role of the CMO Is Changing

By Ayaz Nanji

Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte. Read More

AT-A-GLANCE

Facebook Advertising 101 [Infographic]

By Laura Forer

Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips. Read More

event calendar

Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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