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In This Issue
+ How-To: How Marketing and IT Can Work Together
+ #SocialSkim: CES Goodies, Facebook Acquisition, Ben & Jerry's Funny Tweet
+ PRO SmartTool: Optimize and Maintain Your Email List
+ Survey Says: Global Mobile Consumers Prefer Samsung to Apple
+ My View: Six Misconceptions About Mobile Marketing
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How-To How Marketing and IT Can Work Together
By Erik Severinghaus
As digital marketing becomes ascendant, the relationship between Marketing and IT will become more dependent. Here's how to ensure both are working toward the goal of delivering the most business impact. Read More
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PRO SmartTool: Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  This January only: Unleash your inner marketing hero and save 40% on an annual MarketingProfs PRO membership. Upgrade today!
Survey Says
Global Mobile Consumers Prefer Samsung to Apple
By Ayaz Nanji
Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets. Read More
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Quick Take
#SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious Tweet
By Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies. Read More
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My View Six Misconceptions About Mobile Marketing
By Jake Jeffries
Unfortunately, mobile marketing has fallen victim to misconceptions. Let's clear up six of the biggest ones. Read More
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