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| By Debbie Simpson |
| We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know to make good choices when purchasing printed materials.
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| By Christian Gulliksen |
| LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network.
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| In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results. You'll walk away with techniques that you can put to use to improve your email marketing results right away!
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| The Hottest Brands on Twitter in 2012 |
| By Lenna Garibian |
| From smartphone makers' copyright battles to stores offering Black-Friday bargains, from investment bank scandals to Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy.
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By Drew McLellan
Alas, we all make mistakes. And how we handle them affects how customers view us. To avoid panicking after making a mistake, you need to craft a response plan. But before you do, keep these thoughts in mind.
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Jan 10
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Feb 8
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Feb 15
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