Get Certified with a Full-Day Workshop

WORKSHOP OVERVIEW

Your day-to-day marketing gig doesn't make you a writer. Or does it?

Everybody writes. Especially marketers. Nurture emails, social updates, SEO, stakeholder presentations (and an endless list more)... they all count as writing. Each requires you to communicate, captivate, and convince your audience.

Whether you're a new writer connecting with customers or a non-writer seeking big-ups from the higher-ups, this LIVE workshop will help you go from cautious to confident.

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a takeaway, but there are plenty of other online resources and takeaway materials.

Marketing Writing for New Writers and Non-Writers focuses on audience-centric writing rather than the nuts and bolts of product-centric features-advantages-benefits content. You'll learn...

• How to organize a piece of writing based on topic and audience
• How to adopt a brand voice for your writing
• How to adjust your tone for different contexts
• How to write compelling headlines
• How to hone your pathological empathy so you can create content that resonates with your audience

What's Included:

• Four hours of live, online interaction with your instructor, plus individual hands-on exercises and peer discussion
• On-demand e-learning to augment and reinforce what you learn in the classroom
• A comprehensive workbook with in-class activities and the essential takeaways
• A chance to earn the MarketingProfs Certified Marketing Writer I credential

You should attend if you:

• Are a newbie writer (or non-writer) looking for a proven process to succeed from the get-go-the MarketingProfs approach to writing
• Like to learn by doing—refining your writing projects through exercises and feedback
• Want to network with like-minded marketers facing the same challenges and struggles as new marketing writers

Get certified:

Earn a writing credential that'll prove your newfound prowess: MarketingProfs Certified Marketing Writer I. By registering for this workshop, you've already taken the first step. To get certified...

• Attend the LIVE workshop on April 11 (it will not be available on-demand)
• Complete the companion e-learning materials
• Pass the certification exam with a 70% score or higher within 60 days

WORKSHOP OVERVIEW

Demand generation and marketing automation are two powerful elements of a smart marketer's plan for B2B success. And the good news is, getting the best results from them doesn't require magic—just good science!

Instructor Kenda Macdonald is here to get you started in Attract and Nurture: Demand Generation. She'll provide the lowdown on using behavioral psychology-based evidence to trigger your desired actions. You'll learn how to toss out your typical funnel and instead master lifecycle marketing, the buyer purchase formula, and the five buyer awareness stages.

Make this workshop extra hands-on and progress your demand gen programs starting day one. Bring a lead magnet, map your follow-up process, and, if you've got the courage, volunteer to share your work with your fellow attendees. (Recommended, not required.)

This is a LIVE workshop only and will not be available on-demand. Sorry, we do not provide workshop slides as a handout, but you'll get plenty of other online resources, tools, templates, and takeaway materials.

Attract and Nurture: Demand Generation focuses on the first two phases of lifecycle marketing—attract and nurture. You'll learn...

• How to combine automation, buyer psychology, and content for demand generation success
• How to identify and use the right type of content to attract and nurture prospects
• How and why lead magnets work for you (and not just during the attract phase!)
• Three types of nurture campaigns

What's Included:

• Four hours of live, online interaction with instructor Kenda Macdonald, plus individual hands-on exercises, and peer discussion
• On-demand e-learning selected to augment and reinforce what you learn in the classroom
• A comprehensive workbook filled with in-class activities and the most-important takeaways
• Online tools, templates, and takeaways you can use to implement your new skills right away
• A chance to earn the MarketingProfs Demand Generation Marketer I credential

You should attend if you:

• Love science and knowing how the mind really works
• Are ready to shake up your existing demand gen programs and get better results
• Are newly responsible for generating demand and want to use a proven method for success from the get-go
• Like to learn by doing—with exercises, templates, and discussion

Get certified:

Earn a credential that'll prove your demand gen knowledge doesn't stop at business as usual: MarketingProfs Certified Demand Generation Marketer I. By registering for this workshop, you've already taken the first step. To get certified...

• Attend the LIVE workshop on April 12 (it will not be available on-demand)
• Complete the companion e-learning materials
• Pass the certification exam with a 70% score or higher within 60 days