Your New Writing Adventures Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials on this page. We can't wait to hear what you'll do with them!
Session 2
NEW Email Newsletter Strategies That *Actually* Work
with Ann Handley
Ann Handley, Chief Content Officer at MarketingProfs, guides you through the latest and brightest newsletter tips, trends, and tactics to help you write and launch, re-tool, or tweak your email newsletter—without trying to break any "news."
Session 3
The Ultimate Positioning and Messaging Guide for Homepages
with Anthony Pierri
Anthony Pierri walks you through his Value Proposition Framework. Used by hundreds of companies, this framework balances stakeholder interests, product features, and customer needs. Clarify your homepage and highlight your product positioning now!
Session 4
But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials
with Heather Lloyd-Martin
Heather Lloyd-Martin reveals seven psychology-based marketing tactics, with examples from money-making infomercials. You can easily work these powerful ideas into your marketing writing—making it more interesting to read, and more persuasive, too.
Session 5
Clear the Way With UX Writing
with Shannon Geis
Shannon Geis reveals how plain language and clear UX writing connect your organization's goals to your users' needs. Clear the path for your users with better UX writing—because visitors who know what to do next become happy customers.
Session 6
Creative Compliance: Effective Writing for Regulated Industries
with Ahava Leibtag
Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.
Session 7
How to Write Better Emails
with Eman Ismail
Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.
Session 8
People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience
with Anne Popolizio
Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.
Session 9
Marketing Forecast: Master the Triple Crown of B2B Marketing Writing
with Sarah Greesonbach
Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.
Keynote Session
Author to Author: Ann Handley Talks to Geraldine DeRuiter
with Ann Handley and Geraldine DeRuiter
Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.
Presented by Our Sponsor
Transforming Writing for Businesses With AI
with Bruce Clay
Let's be honest: AI-generated content is often lifeless, missing your voice and style. So instead of using AI to write content, make it your SEO-maximizing assistant! In this session, Bruce Clay covers AI's role in research and optimization, and how his Pre-Writer tool saves hours in content creation.
