Marketing Writing Bootcamp | Access session recordings

Your New Writing Adventures Start Here

You'll discover a treasure trove of ideas and inspiration in the sessions and materials on this page. We can't wait to hear what you'll do with them!

Session 1

Transforming Writing for Businesses With AI

with Bruce Clay

Let's be honest: AI-generated content is often lifeless, missing your voice and style. So instead of using AI to write content, make it your SEO-maximizing assistant! In this session, Bruce Clay covers AI's role in research and optimization, and how his Pre-Writer tool saves hours in content creation.


Session 2

NEW Email Newsletter Strategies That *Actually* Work

with Ann Handley

Ann Handley, Chief Content Officer at MarketingProfs, guides you through the latest and brightest newsletter tips, trends, and tactics to help you write and launch, re-tool, or tweak your email newsletter—without trying to break any "news."


Session 3

The Ultimate Positioning and Messaging Guide for Homepages

with Anthony Pierri

Anthony Pierri walks you through his Value Proposition Framework. Used by hundreds of companies, this framework balances stakeholder interests, product features, and customer needs. Clarify your homepage and highlight your product positioning now!


Session 4

But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials

with Heather Lloyd-Martin

Heather Lloyd-Martin reveals seven psychology-based marketing tactics, with examples from money-making infomercials. You can easily work these powerful ideas into your marketing writing—making it more interesting to read, and more persuasive, too.


Session 5

Clear the Way With UX Writing

with Shannon Geis

Shannon Geis reveals how plain language and clear UX writing connect your organization's goals to your users' needs. Clear the path for your users with better UX writing—because visitors who know what to do next become happy customers.


Session 6

Creative Compliance: Effective Writing for Regulated Industries

with Ahava Leibtag

Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.


Session 7

How to Write Better Emails

with Eman Ismail

Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.


Session 8

People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience

with Anne Popolizio

Anne Popolizio walks you through her agency's repeatable process for A/B testing social media content and ads. Identify exactly what drives your customers' behavior so you can optimize your content and maximize your social media ROI.


Session 9

Creative Compliance: Effective Writing for Regulated Industries

with Ahava Leibtag

Learn practical strategies for aligning your marketing efforts with both regulatory requirements and business objectives while crafting clear, accessible content that captivates your audience.

Coming soon!

Check back after October 30


Session 10

Creative Compliance: Effective Writing for Regulated Industries

with Ahava Leibtag

Learn practical strategies for aligning your marketing efforts with both regulatory requirements and business objectives while crafting clear, accessible content that captivates your audience.

Coming soon!

Check back after November 6