Your New Writing Adventures Start Here
You'll discover a treasure trove of ideas and inspiration in the sessions and materials on this page. We can't wait to hear what you'll do with them!
Session 1
Transforming Writing for Businesses With AI
with Bruce Clay
SEO pioneer Bruce Clay explores the practical applications of AI content tools, from persona identification and keyword selection to broad topic research and pre-writing stages. You'll learn how AI can accelerate the mechanics of content creation, reducing the time from hours to minutes and leaving writers to focus on what humans do best—refining voice, style, and compliance. He'll also discuss using AI to create a polished final product, including multimedia and formatting.
Session 2
NEW Email Newsletter Strategies That *Actually* Work
with Ann Handley
Up your email newsletter game with Ann Handley's latest insights! Whether you're just starting out or looking to lift your KPIs, Ann reveals how to increase engagement while keeping it a pleasure to write. Plus, Ann will settle the ultimate newsletter debate: how long should a newsletter BE?
