Join us for an enlightening opening session on how AI tools are reshaping how we write.

AI is often touted as a revolutionary service, promising near-instant document preparation and automated content creation. But it's crucial to understand that while AI can assist you in drafting and optimizing content, it's still a tool—not a complete solution. While AI can streamline and enhance the writing process, human expertise is indispensable for crafting truly effective and engaging material.

In this webinar, SEO pioneer Bruce Clay will explore the practical applications of AI content tools, from persona identification and keyword selection to broad topic research and pre-writing stages. You'll learn how AI can accelerate the mechanics of content creation, reducing the time from hours to minutes and leaving writers to focus on what humans do best— refining voice, style, and compliance. He'll also discuss using AI to create a polished final product, including multimedia and formatting.

You'll learn...

• How AI can be a powerful ally in producing high-quality writing efficiently
• How to use AI for competitor analysis, keyword optimization, and content enhancement
• How AI can serve as an invaluable assistant in your content workflow, offering tools to manage and optimize various content types—from articles and emails to videos and presentations

Think you're up-to-date on the latest email newsletter trends and insights...?

Welp, think again.

Our own Ann Handley, Chief Content Officer at MarketingProfs, will guide you through the latest and brightest newsletter tips, trends, and tactics to help you write and launch, re-tool, or tweak your email newsletter.

You'll learn...

• How you can get more value out of your email newsletter, as both a writer and for your audience
• What metrics to focus on for long-term success
• Reader engagement tips to make your open rate soar as high as Mount Everest
• And... bonus! Answers to pesky questions you always wonder about... like: Should I also publish a LinkedIn newsletter? How long should a newsletter be?

It's time you got more joy from writing your newsletter, and better results, too. Who's in?

You probably know your homepage is confusing. But you're probably not sure how to fix it.

You've got multiple stakeholders who want different things on it. Your product is complicated and has lots of features. Your company serves lots of different types of customers.

How do you take all this information and organize it into a clear and concise homepage?

Anthony Pierri and his partner Rob Kaminski have helped over 200 companies with their positioning, messaging, and homepage creation. Their value proposition frameworks have been used by hundreds of marketers, from pre-seed startups to publicly traded enterprises.

In this session, Anthony will cover their framework and approach, including...

• How to position your product
• How to craft your key value propositions
• How to translate these outputs into a clear and compelling homepage

You won't believe your eyes!

Writing and evaluating B2B content is easy with powerful copywriting tips inspired by popular infomercials.

This interactive, fun, and fast-paced session is perfect for non-copywriters needing high-level, expert ways to make their B2B copy sing. You'll walk away with a checklist for ensuring your B2B web copy is engaging, highlights your value, encourages conversion, and makes you money.

At the end of this session led by Heather Lloyd-Martin, a 25+ year copywriting expert, you'll be able to...

• Identify copywriting opportunities that transform your content from "meh" to "marvelous"
• Write B2B copy that clicks with your target reader and spotlights your value
• Appraise existing content for "what's missing," and confidently outline what to do next

Act now! Don't delay!

Your awesome marketing campaign has enticed your audience to explore your product. Now, how do you ensure they make it through to the next stage without getting stuck in the weeds?

Good UX writing is essential to ensuring users, both new and returning, understand their next steps. By using plain language and UX writing essentials, we can connect our organization's goals to our users' needs.

When we consider a situation from our user's point of view, we can clear the path for where they are going and help them reach their destination.

In this session with content designer and UX writer Shannon Geis, you'll learn how to...

• Think about your user needs, including identifying pain points, tasks, and possible roadblocks
• Use simple language to provide users with a clear path to accomplish their goals
• Identify places where UX writing can improve your digital products

Bound by rules? That doesn't mean your content has to be dull.

Just ask Ahava Leibtag. With 20 years of experience writing for regulated industries, she knows how to make compliance engaging.

In this webinar, learn practical strategies for aligning your marketing efforts with both regulatory requirements and business objectives while crafting clear, accessible content that captivates your audience.

You'll learn...

• How to transform regulatory limits into creative expression opportunities
• The importance of aligning your content with business and compliance goals
• Methods to create content that engages your audience, using plain language and various distribution methods

It's 2024 and email has changed. Your subscribers are receiving more marketing emails than ever before, which means your emails need to work harder than ever before.

Subscribers' standards are higher, and their patience for poor-quality, half-hearted email copy taking up space in their inboxes is lower.

But if you can get email right, these same subscribers are ready, willing, and excited to spend money with you.

Eman Ismail, an email strategist and copywriter who's helped her clients make millions of dollars combined, is here to teach you how to write better emails.

Emails that develop connections, emails that engage, and emails that convert.

You'll learn how to...

• Get opened
• Develop connections with your audience
• Convert your subscribers into customers and sales

Join Anne Popolizio for a step-by-step walk-through of her agency Social Squib's process for creating and A/B testing social media content. Learn how to identify what exactly drives your customers' behavior, optimize your writing and content performance, and maximize ROI.

You'll learn...

• A repeatable system to create and test content so you can improve your writing performance
• How to apply A/B testing to messaging
• What the metrics are telling you and how you can use them to optimize your funnel to generate more leads or sales

What do webinars and educational events, original research, and thought leadership have in common? They're the top three kinds of marketing writing you'll need to master for a successful 2025.

Using Andrew Davis' "The Pyramid of Audience Influence," writer Sarah Greesonbach, founder of the B2B Writing Institute, will make the case for why developing your strategy and skills with these three asset types is key to keeping up career momentum.

You'll learn...

• Which of these formats will work best for you
• How to ideate effective ideas for your audience

Join Ann Handley as she speaks with acclaimed author Geraldine DeRuiter in an engaging fireside chat about writing, creativity, and what it means to be an author and creator in 2024.

Geraldine is a James Beard Award-winning writer best known for her books and blog, "The Everywhereist," which chronicles her travels and experiences around the world with her husband, Rand Fishkin, marketer and co-founder of Moz. During this special keynote session, she'll chat with Ann about the things that make writing so rewarding and essential: the love, the fun, and the sense of purpose it brings to our lives.

They'll discuss the joys and challenges of the creative process, the importance of storytelling, and the power of the written word to connect, inspire, and transform—regardless of topic or industry. (That means marketing writing, too.)

Plus, you'll hear Geraldine's thoughts on the future of writing and reading in a constantly evolving world.

Join us to explore what it means to be human in today's world, how writing can help us make sense of it all, and how we as writers can build meaningful connections with our audiences through social media and other platforms.

Together let's mark the end of Marketing Writing Bootcamp with a session celebrating the joy and power of the written word. You might also win a copy of Geraldine's fantastic and hilarious new memoir If You Can't Take the Heat. But you have to be present to win!

Don't miss this closing keynote for inspiration on your own writing journey.