Session 2
NEW Email Newsletter Strategies That *Actually* Work
with Ann Handley
"Why do we even have a newsletter?" Ann explains if you can't answer that question—or if the answer doesn't serve your readers—you need to rethink its purpose and give it a job worthy of the time and energy you're investing in it.
Session 3
The Ultimate Positioning and Messaging Guide for Homepages
with Anthony Pierri
For B2B marketers, there are four good ways to segment your audience. Anthony explains you might not need to address all four of them. Depending on your situation, your home page copy could target just one or two and appeal to a wider audience.
Session 4
But Wait, There's More! 7 Captivating B2B Copy Tips You Can Learn From Infomercials
with Heather Lloyd-Martin
Want a smooth way to make your message sticky? Heather shows you how to turn drab descriptions into snappy salescopy— lighting up a reader's brain to make it sparkle with interest. You'll be blown away with the results of this simple change to your writing.
Session 5
Clear the Way with UX Writing
with Shannon Geis
What's the experience your customer is going through? Shannon invites you to think about your customer's journey—not just for a successful purchase, but also for the problems a buyer might encounter and how your team can meet those challenges.
Session 6
Creative Compliance: Effective Writing for Regulated Industries
with Ahava Leibtag
Who benefits from clear communication—and how do you even know if your message is clear? Ahava explains why it's a mistake to use industry jargon and reveals the three conditions your writing must meet for it to work for your readers.
Session 7
How to Write Better Emails
with Eman Ismail
How can you use the "Rule of One" to boost email sales? Eman reveals the biggest mistake that email marketers make, and how she goes the extra mile to give her emails even more selling power. It's a simple, effective idea you can use in your next send.
Session 8
People, Data & Content: The 5-Step Content System to Pinpoint What Motivates Your Audience
with Anne Popolizio
Are your ads relevant to your audience and offer? Did you find angles that connect with readers? And what metrics matter most in digital ads? Anne reveals the paid traffic numbers to watch and some benchmarks for an effective campaign.
Session 9
Marketing Forecast: Master the Triple Crown of B2B Marketing Writing
with Sarah Greesonbach
Need ideas? Become an idea machine! Sarah reveals the W.A.I.T. process that helps you pull ideas from anywhere in your brand, sales process, social media, and more. It's the step before brainstorming—and can lead to unlimited ideas.
Session 10
Author to Author: Ann Handley Talks to Geraldine DeRuiter
Geraldine DeRuiter & Ann Handley
Want to get your ideas across in a memorable, relatable way? Geraldine shares a technique you can weave into your writing to increase its impact, making your marketing writing more palatable. But be careful not to go overboard!
Presented by Our Sponsor
Transforming Writing for Businesses with AI
with Bruce Clay
Want to give your writers—or yourself—the best chance to craft content that resonates with your ideal customers? Then don't use AI to write! Instead, Bruce suggests five alternative ways AI can help you improve written content.