How to Create a Winning and Actionable Marketing Plan Your Management Will Approve | MarketingProfs B2B Forum Workshop

How to Create a Winning and Actionable Marketing Plan Your Management Will Approve

A MarketingProfs workshop with instructor Pam Didner

November 12, 2024 | 9:00am – 3:30pm ET
Omni Boston Seaport | Ensemble A

Hi there!

Thank you for registering for the How to Create a Winning and Actionable Marketing Plan Your Management Will Approve workshop at MarketingProfs B2B Forum (that's #MPB2B for those in the know). We're excited to see you!

This is a full-participation workshop, so get ready to get actively involved in exercises, group activities, and conversation (we think it's the best way to learn). Check out the latest description if you want a refresher on what this workshop covers.

But first things first: you need to log in with the email you used when registering to access important details about your workshop and find the digital workbook.

Log in to your MarketingProfs account to access your workshop materials.

Are you excited? Because we're excited.

Whether you're still packing for Boston or already on-site at the Omni—welcome!

Here are some need-to-knows to make your #MPB2B workshop a ridiculously awesome experience.

Need Help?

Questions? Concerns? Contact us at support@marketingprofs.com. Or, if you're already on the ground in Boston, swing by the event Help Desk starting at 7:00am on workshop day.

What to Bring

Pam asks that you bring your laptop with you. Don't forget a pen to take notes in your workbook.

Location

How to Create a Winning and Actionable Marketing Plan Your Management Will Approve takes place in Ensemble A on floor 2. Please check the app for a map or ask a member of the event staff for directions.

You can find all workshop meals and refreshment breaks in the Ensemble Foyer on floor 2.

Agenda for November 12

  • 7:00am – 7:00pm | Registration and Badge Pick-Up
  • 7:30am – 9:00am | Breakfast
  • 9:00am – 10:30am | Workshop
  • 10:30am – 11:00am | Refreshment Break
  • 10:45am – 12:00pm | Workshop
  • 12:00pm – 1:00pm | Lunch
  • 1:00pm – 2:30pm | Workshop
  • 2:30pm – 3:00pm | Refreshment Break
  • 3:00pm – 3:30pm | Workshop

Your Instructor

Headshot of Pam Didner

Pam Didner

B2B Marketer, Speaker, Author, & Podcaster

Pam's a B2B and tech marketing consultant, writer, speaker, and author specializing in creating successful global marketing plans for local sales and marketing teams. After 20 years working on the corporate side, she understands the challenges business professionals face every day. She loves to be in the trenches with her clients to solve their problems and grow their businesses. In 2024, Pam published her two latest books, The Modern AI Marketer in GPT Era and The Modern AI Marketer: Guide to Gen AI Prompts.

Downloads

Download Workbook

You'll also receive a physical copy of your workbook in your workshop room.