It's time to separate the facts from the fake news in influencer marketing.

In this free(!), on-demand webinar—one of our highest-rated ever (and that's no exaggeration)—Instigator of Influence Lee Odden and Queen of Content Ann Handley are teaming up for the first time ever to uncover the top five BS "facts" that might be holding back your influencer program.

(Wait. You don't have an influencer program yet? That's OK. We'll cover that, too.)

You'll learn...

• The top five commonly held beliefs about influencer marketing that are big, fat, BS-based lies.
• What the latest research uncovers about where the true opportunity lies in influencer marketing. (These are the stats you need to cite to your boss or client.)
• Practical tips and tools you can use to start or beef up your own influencer program—and show real ROI.
• Stories and examples from companies that are doing it right—from micro-influencers to B2B and everything in between.

Don't miss this rare opportunity to listen to "a direct lesson on influencer marketing" from two industry heavy-hitters (and influencers themselves)—all on-demand. Or do miss it, and prepare to live with some serious life regrets.

 

Speakers:

Lee Odden is a marketing strategist and CEO of TopRank Marketing (a digital marketing agency) who's been cited by The Wall Street Journal, The Economist, and Forbes for his marketing expertise.

 

Ann Handley is chief content officer of MarketingProfs, the author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content (Wiley, 2014), and co-author of Content Rules (Wiley, 2012).