Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive stronger results.
However, actually developing personas can be challenging.
Where exactly should you start? What information should be incorporated? How many personas should you create?
An infographic (below) from Grazitti Interactive explains the process step-by-step, with advice for developing, honing, and humanizing your buyer personas.
Check out the infographic:
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Buyer Personas Demystified: Seven Steps to Success [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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