What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common?

For one, they are built on a solid foundation, helping them to stand the test of time.

That concept sets the stage for the theme of the tenth annual MarketingProfs B2B Marketing Forum: Build to Last.

So MarketingProfs partnered with TopRank Marketing to gather insights on that theme from 11 of the smartest B2B marketing architects around, and we then created an e-book, How to Build Your B2B Marketing Empire From the Ground Up:


How to Build Your B2B Marketing Empire From the Ground Up from MarketingProfs

Those 11 experts focused on three pillars of "building to last":

  1. Build your marketing strategy: No flash-in-the-pan tactics here... We're talking cohesive strategies that set your brand up for success over the long haul.
  2. Build your career: Equip yourself with the skills that can help you reach your aspirations—to impress your boss, become CMO, or become a better CMO.
  3. Build your squad: Surrounding yourself with awesome people—your fellow employees, your network, or a community around your brand—simply makes you more awesome.

Here are some of their shareable takeaways:

Michael Brenner: "Effective marketing programs focus on helping customers first." Tweet this.

Andy Crestodina: "Decide what success looks like in Google Analytics and track that goal specifically." Tweet this.

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ABOUT THE AUTHOR

image of Rob Zaleski

Rob Zaleski is a marketing manager for MarketingProfs.

LinkedIn: Rob Zaleski

Twitter: @robzie_