Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

The report was based on data from two surveys: The first polled 153 PR professionals and PR graduate students age 20 and older, and the second polled a representative sample of 2,500 US residents age 18 and older.

Some 68% of the PR professionals surveyed identify their political ideology as progressive, compared with just 26% of the general population surveyed.

Political idealogies of PR pros vs general population

Some 83% of PR pros say they are progressive on social issues, compared with 31% of the general US population.

Stance on social issues of PR pros vs general population

Some 51% of PR pros say they are progressive on economic issues, compared with 24% of the general US population.

Stance on economic issues of PR pros vs general population

Some 56% of PR pros say they are progressive on safety issues, compared with 23% of the general US population.

Stance on safety issues of PR pros vs general population

About the research: The report was based on data from two surveys: The first polled 153 PR professionals and PR graduate students age 20 and older, and the second polled a representative sample of 2,500 US residents age 18 and older.


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The Political Gap Between PR Pros and the US Population

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji