B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2.

The report was based on data from a survey conducted in February 2022 among 329 marketing and sales professionals who work for B2B firms.

Although both B2B marketers and salespeople cite lead quantity and quality as their biggest concerns pertaining to their firm's marketing efforts in the year ahead, marketers rank generating more leads as their top concern (52% of marketers cite) whereas salespeople rank improving lead quality as their top concern (45% of salespeople cite).

Marketing and sales departments' biggest marketing concerns

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The B2B Marketing-Sales Divide: More Leads vs. Better Leads

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji