Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, according to a report from Deloitte.

The Digital Democracy Survey examines the generational technology preferences of more than 2,000 consumers age 14 and older in the United States; respondents were categorized as Trailing Millennials (age 14-25), Leading Millennials (26-31), Generation Xers (32-48), Baby Boomers (49-67), and Matures (68+).

Three-quarters or more of Trailing Millennials (76%), Leading Millennials (78%), Gen Xers (79%), and Baby Boomers (75%) say their smartphone is one of their three most valued tech devices.

Some 80% of Matures say their flatscreen television is one of their three most valued tech devices, whereas only 40% of Trailing Millennials say the same.

Below, additional key findings from the survey.

Most-Valued Technology Services

Home Internet service is the favorite tech service of every generation.

Streaming video services are more prized by Millennials than pay TV services (72% highly value vs. 58%).

Streaming, Renting, and Purchasing TV Shows

Some 72% of Trailing Millennials use a streaming service on a monthly basis to watch television programs.

Binge-Watching TV Shows

Some 68% of all respondents say they "binge-watch" TV shows (consume three or more episodes in one sitting).

About the research: The Digital Democracy Survey examined the generational technology preferences of more than 2,000 consumers age 14 and older in the United States.


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Different Generations' Favorite Tech Devices and Services

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji