Among Facebook audiences worldwide, engagement with brands, via likes, comments, and shares, is surging in 2012, according to report by Adobe.

The findings are based on Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies as well as Facebook activity among roughly 70 million fans.

As of the third quarter of 2012, engagement levels with Facebook brand posts jumped 896% over those recorded a year earlier (index base of 100%). The figures below show quarterly index changes over the 3Q11 baseline for brand post engagement:

Those increases in engagement are due to three main factors, according to Adobe:

  1. Brands' adopting Facebook's Timeline feature, introduced in late 2011.
  2. The adoption of new acquisition and engagement metrics.
  3. More effective social marketing by brands.

Below, other findings issued by Adobe.

Enter your email address to continue reading

Engagement With Brands via Facebook Surging in 2012

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin