Some 81% of all permission-based commercial emails worldwide were delivered straight to recipients' inboxes in the first half of 2011, while the balance of messages (19%) either fell prey to spam or junk folders (7%) or simply went missing (blocked by ISP-level filtering) (12%), according to a report from Return Path:

 

Below, other findings from ReturnPath's 1H11 Global Email Deliverability Benchmark Report.

Email performance in North America was stronger, recording an 86.01% inbox placement rate (IPR) for permission-based commercial emails in 1H11, with the remaining 14% of email messages not reaching the inbox, either marked as junk  (5.62%) or going missing (8.35%). 

Enter your email address to continue reading

Deliverability Still a Problem for Email Marketers

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin