Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.

Among surveyed female bloggers who are interested to work with brands, 57% say they prefer to build long-term relationships with a few brands, whereas 23% prefer to work with multiple brands.

Below, other findings from a survey of 2,480 female bloggers in the BlogFrog network.

Among the 42% of female bloggers who have been approached by brands, 29% have been asked a few times (1-10 pitches) per year to work with a brand, while nearly 10% have been asked more than 100 times a year.

Trust in Brands

Brand trust is developed via participation in social communities: 70% of female bloggers trust a brand more when it's promoted or recommended by someone they know from a blog or social media

Meanwhile, as consumers, female bloggers are highly influenced by other blogs: 93% have purchased a product based on brand information found on a blog or online community.

Social good also matters: 56% of bloggers trust a brand more when a campaign includes an element of "social good" (e.g., raising money or awareness for a non-profit or social cause).

Relationships With Brands Valued

Female bloggers have positive opinions about brand-sponsored social media and blog campaigns: 60% say they respect brands that want to interact with bloggers, remarking "campaigns are fun," often "validate their blogs," and present "great opportunities to earn revenue."

Among the brand-sponsored offers received, nearly two-thirds (63%) of bloggers say they reject about one-half of the offers they receive; only about one-half of bloggers accept more than 20% of the pitches they receive.

Among offers accepted, writing product reviews are the most common (26%), followed by affiliate program promotions (15%), direct advertising (13%) and Facebook "like" campaigns (10%).

Enter your email address to continue reading

Female Bloggers Eager for Brand Sponsorships

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin