Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft Sites with 11.8%, according to data from comScore qSearch.

Ask (3.6%) and AOL (2.0%) rounded out the top 5 explicit core search ranking in November.

Total Core Search Queries

More than 16.0 billion explicit core searches were conducted in November, down 4% from October. Google Sites ranked first with 10.6 billion searches, down 4% from the previous month, followed by Yahoo Sites with 2.6 billion (down 4%) and Microsoft Sites with 1.9 billion (down 2%). Ask accounted for 580 million explicit core searches (down 3%) followed by AOL with 327 million (down 5%).

Total Core Search

Google Sites accounted for 64.3% of total core search queries conducted in November, followed by Yahoo Sites with 19.3% and Microsoft Sites with 11.3%. Ask captured 3.3% of total search queries, followed by AOL with 1.8%.

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Google Nabs 66% of Searches in November

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