Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according to the Women at NBCU Brand Power Index, which measures the top 25 brands most important to women.

The September 2010 Index ranks the top 25 most important brands for women:


Bayer was among the biggest movers during the month, jumping from its August ranking of 381 to 140 in September, up 241 spots. Bayer's popular "One A Day" digital and social media ad campaign offers female consumers an immersive, customized social experience to benefit their overall health and wellness.

"It is amazing to see how quickly a brand's energy can be elevated by marketing and promotional strategies—even in just a month," said Tony Cardinale, SVP of Strategic Research Insights for NBC Universal Women and Lifestyle Entertainment Networks. " Social media campaigns continue to spark a lot of dialogue and move the needle, and television remains a powerful influence."

Brands with exposure during the launch of the broadcast TV season were some of the biggest movers in September:

  • Dr. Pepper was one of the biggest gainers (helped by a high-profile mention on Fox's Glee) moving up 19 spots, from 83 in August, to 62 in September.
  • Sears, which sponsors CBS's Survivor: Nicaragua, was up 5 spots from 19 to 14.
  • Netflix, which expanded its streaming partnership with NBCU late in the month, was up 2 spots, from 20 to 18.

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Wal-Mart, Target Among Top 25 Brands for Women

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