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In this issue
1. How-To: How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
2. Podcast: Creativity, Disruption, and the Expression Economy: Ron Tite
3. On-Demand Seminar: How to Use Email to Build Customer Relationships
4. Survey Says: The Technology Habits of Americans Age 50 and Older
5. Infographic: How to Measure Your Content Marketing Efforts
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How-To
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How Marketers Can Be Effective Business Storytellers (And Why They Should Be)
By Bree Baich
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? Read More
Podcast
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Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts
By Kerry O'Shea Gorgone
Ron Tite, speaker, author, and owner of a content marketing agency, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the Expression Economy—his take on modern business. Read More
Multimedia
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On-Demand Seminar: How to Use Email to Build Customer Relationships
In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. Read More
Survey Says
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The Technology Habits of Americans Age 50 and Older
By Ayaz Nanji
Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP. Read More
 
 
At-A-Glance
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How to Measure Your Content Marketing Efforts [Infographic]
By Laura Forer
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read More

event calendar

Apr 19
 Teach Me How—Content Strategy for B2B Lead Generation
May 11
 Virtual Conference—Email Marketing | More results! Less filler.
Nov 13-16
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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