MarketingProfs Today: 27 January 2018: MarketingProfs This Week

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In this issue

1.	How-To: Four Agile Practices for More Efficient Content Production
2.	Article: How to Take Over Google's Featured Snippets & Win Voice Search in 2018 [Sponsored]
3.	Podcast: Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions
4.	PRO Take 10: Create Your Content Strategy in Eight Steps
5.	Survey Says: Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform
6.	#SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories
7.	Infographic: What's Coming Up? Online Advertising Trend Predictions for 2018

Time is running out to get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

Four Agile Practices for More Efficient Content Production

By Andrea Fryrear

Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing. Read More

How to Take Over Google's Featured Snippets and Win Voice Search in 2018

By Melissa Garner [Sponsored Content]

Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today. Read More

Podcast

Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts

By Kerry O'Shea Gorgone

Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA. Read More

FOR PRO Members

Take 10: Create Your Content Strategy in Eight Steps

In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform

By Ayaz Nanji

Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read? Read More

Quick Take

#SocialSkim: One Social App to Replace the Rest; Snapchat Allows Sharing: 10 Stories This Week

By Christian Neri

Why miniprograms will replace apps and change social media; Snapchat to make its content shareable; new app v2 from Vine's founders; Yahoo's social media app for saving money; Snapchat improves app-install ad analytics; Foursquare's huge risk paid off... Read More

At-A-Glance

What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

By Laura Forer

Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. Read More

event calendar

Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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