Marketers already know the importance of SEO, but building a comprehensive program can be overwhelming and difficult.

With so many businesses jumping into the online space, it might seem futile to dedicate time, money, and resources trying to get on the first page of Google.

If the thought of SEO makes your head hurt, here's a tried and tested step-by-step guide on how to create and execute a killer SEO keyword strategy.

Methodology to Find New Keywords

Using Google's Keyword Tool, you can experiment with finding keywords in two ways:

  1. Keywords that are relevant to your product offering or service
  2. Keywords used to find direct and indirect competitors of yours

Satisfying No. 1 is based on using a combination of logic, intuition, and looking at existing keyword data from AdWords and Google Analytics. Try thinking "if I were a potential customer who had no knowledge about my company, what would I type into Google search to find the product I'm looking for?"

For example, one possibility for a marketing firm is "content marketing," so you would input that term into the Keywords Tool to analyze its search volume and relevancy to your product offering.

The ideal scenario is to find relevant keywords that have high monthly search volumes and low competition.

You can also narrow down your keyword search based on criteria such as location, type of device, and language to ensure that your keywords relate to your business and target audience.

As the example above illustrates, the keyword "content marketing" yields 60,500 Global Monthly Searches and is a high competitive keyword.

Once you determine whether your keyword yields a reasonable volume of Global Monthly Searches, proceed to search the keyword in Google to see how relevant the search results are to your company and product offering.

At this stage, simply make a long list of all the relevant keywords that had an adequate search volume.

Repeat this process several times by thinking of keywords that potential customers might use to search for your product.

Another great way of finding relevant keywords is to investigate the Keyword Ideas that are generated by the Google Keyword Tool.

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Keyword Methodology: How to Jumpstart Your SEO Strategy

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ABOUT THE AUTHOR

image of Aaliyah Madadi

Aaliyah Madadi is part of the marketing team at Uberflip, a digital publishing company, where she specializes in B2B content marketing. She recently published two whitepapers: "The Limitations of PDFs for Marketers" and "HTML5: What Marketers Need to Know." Aaliyah manages social media for Uberflip, so follow her on Twitter (@Uberflip) and Facebook (Uberflip).