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Take 10: How to Collaborate Effectively and Turn Your Sales Team Into Marketing Groupies

Presenter:
Peter Gracey
Released:
Fri., Aug 2, 2013, 11:00 AM
Length:
10 minutes
Top

It's common knowledge that a business does better when its marketing and sales teams can work in tandem, yet there's still a divide between marketing and sales in many organizations. Including your sales team in marketing strategy and the lead generation planning process can help grow your business, but how do you forge a healthy, productive relationship with your sales team? How do you get them excited about your tasks as a marketer?

In just 10 minutes, you'll learn quick, effective tips for collaborating with your sales team that will get them excited to sell harder and more effectively, ultimately turning them into marketing team groupies.

BONUS: Pete Gracey will be talking more in-depth about this topic at the MarketingProfs' B2B Marketing Forum October 10–11, 2013.

Presenter

Peter Gracey is the co-founder and chief operations officer of AG Salesworks. He oversees daily operations, which include client engagement, personnel management, business strategy, across-the-board data analysis, and long-term strategic planning. He is also an adjunct professor of sales and marketing at the University of Massachusetts at Amherst.

Who Should Attend?

Marketers who want to understand and work more effectively with their sales teams to increase sales.

What Will You Learn?

  • Four reasons for turning your sales team into marketing groupies
  • Why it's essential for marketing and sales to agree on the definitions of MQLs, SQLs, and conversions
  • How to effortlessly help your sales team achieve their goals

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Collaboration, Marketing Strategy, Marketing Tips, Sales, Take 10

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