PRO

FREE: Cisco and the Social Web: Our Adoption and Evolution

Presenter:: LaSandra Brill
Moderator:: Roy Young
Broadcast:: Thu., Aug. 26, 2010, 12pm ET (9am PT)
Length:: 90 minutes
Rating:

During this information packed presentation, you'll discover how social media made the launch of Cisco's ASR family of routers one of the top five most successful launches in Cisco history, reaching ninety times the audience of previous launch campaigns, at one-sixth of the cost. You'll see the social media platforms Cisco used in the campaign and lessons learned along the way that can benefit your company's marketing initiatives.

Additionally, you'll hear how Cisco is currently using social media to increase thought leadership, drive sales and inspire employees to create conversations with customers, partners, shareholders and the public. Innovation doesn't just exist within the four walls of your organization, but can come from your customers, partners, and fans.

BONUS! At the end of the live broadcast, we're going to randomly choose someone from the audience to receive one free online registration (a $99 value) to MarketingProfs SocialTech conference. You must be present at the end of the seminar to win. Learn more about the conference.

Any MarketingProfs member can attend this presentation! Make sure you're logged in on our site, then click the blue "Get Seminar Materials" button on the right to see instructions for connecting to the live broadcast.

Non-members: You can register for this seminar only and participate for free, too!

Presenter

LaSandra Brill
Senior Manager, Social Media Marketing, Cisco Systems

LaSandra is a social media enthusiast, avid micro-blogger and marketing innovator. As Senior Manager of the Global Social Media Marketing group, she shapes Cisco's marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history

Who Should Attend?

What Will You Learn?

How Cisco created billions of media impressions for half the traditional cost
Best practices and tactics to create a successful community of followers that any size company can apply
How crowdsourcing led to Cisco’s next billion dollar business
Successful tactics to get executive involvement in engaging the public

SocialTech 2010

SocialTech 2010 is the latest addition to MarketingProfs' conference line-up. This all-day event (Oct. 26, San Jose, CA) is full of great high-tech B2B social media marketing experts (like LaSandra) who will take you through real-life social media marketing programs and pass along the lessons they've learned. Keynotes from three thought leaders in social media marketing (Guy Kawasaki, Robert Scoble, and Jeremiah Owyang), the latest social media marketing products and tools on the exhibition floor, and a lively networking reception complete the day.

Can't come to San Jose? Don't worry, you can participate in SocialTech 2010 online through live-streaming of the sessions and interact with speakers and exhibitors from the comfort of your own office.

Note: This free seminar is the final seminar in the 2nd Annual Social Media Summer Series—eight seminars focused on adding Social Media to your marketing mix. PRO members have access to the entire series!

Case Studies, Community, Marketing Smarter, Social Business, Social Media, Thought Leadership

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

Questions?

Get full access to this broadcast including slide handouts and recordings.

It's FREE

Registrants & PRO Members

What Members Say About This Webcast

"Thorough, inspiring, and practical presentation of some of the most exciting ideas for using Social Media I've ever seen."

"Very helpful webinar from Cisco about the success and some failures of tested social media projects. Worth a watch for lessons learned and some best practices advice as well as great tips to get started."

"B2B and technology marketers, don't miss out on this one. It's a gem. LaSandra offers a session packed with specific, candid and actionable tips based on real-world experiences."

"In one hour of your time you can really open up your mind to new possiblities by hearing about what someone actually accomplished and her lessons learned. This will stimulate your thinking about social media and make you feel like you can find ways to generate new followers/fans/customers/press coverage."

"Best 90 minutes you could spend. I could have listened much longer. Insights shared were very helpful, and I could see implementing some of the ideas into a social media strategy."