What Works in Marketing!
How a CEO Uses Twitter to Convey the 'Sole' of His Company
CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools. more
This Week's Marketing How-To
Working With a Web Designer: Five Tips for Harmonious Web Projects
By Tim Frick. Missed deadlines. Blown budgets. Shoddy code. Bad design. The "Well, it works on my machine!" routine. Throw a dizzying array of technical terms into the mix, and you end up with a recipe for digital disaster. The process doesn't have to be such a slippery slope. Here's how to nurture a successful relationship with your Web team. more
Upcoming Online Seminar
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Campaigns
July 24
Social media may be a hot trend, but companies are still wondering how effective it is for reaching organizational objectives. Don't just accept anecdotal evidence — measurement is possible! more
Free Basic Marketing Article
Beyond YouTube: Getting Started With Video for Marketing and Sales
By Gary Anderson. Do you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key is finding the right tools. Here's a great place to start. more
Have a 'Plan B' - eBuddy's Quick-Thinking Mascot
by Paul Williams
Last month there was a live music performance - the Spiegel Concert - on the canals in Amsterdam. Events like this happen quite often. The city blocks off streets and people head to the area by bike, foot, and boat. They bring chairs, wine and beer and enjoy the show. more
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