CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more
By Ann Handley.Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? more
By Dan Schawbel.Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you proactively join conversations around your topic area, helping to get your brand name out there. more
How Long Will It Take?
by
Drew McLellan
Here's one of my worries as we continue to trudge through the murky waters of the recession. Business owners have always been an impatient lot, when it comes to marketing efforts. They plant the seed and then two days later, when nothing has sprouted, they dig up the seeds before they've...
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