Marketing Profs

What Works in Marketing!

How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppers

CASE STUDY: Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers. more

This Week's Marketing How-To

22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)

By Ann Handley. Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? more

Upcoming Online Seminar

Lose Control of your Marketing: The NEW New Rule of Marketing & PR
January 7

Kick off 2009 with a shake-down of the outdated assumptions too many marketers won't abandon. It's time to shift some tactics! more

Marketing How-to

Six Free Tools for Online Reputation Management

By Dan Schawbel. Gems of 2008: Online reputation management means tracking your brand and reacting when necessary. Brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. What's more, it can help you proactively join conversations around your topic area, helping to get your brand name out there. more