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This Week in Marketing

New marketing case study published on 7/15/2008

What Works in Marketing!

How a CEO Uses Twitter to Convey the 'Sole' of His Company

CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools. more

Premium marketing article for week of 7/15/2008

This Week's Marketing How-To

Working With a Web Designer: Five Tips for Harmonious Web Projects

By Tim Frick. Missed deadlines. Blown budgets. Shoddy code. Bad design. The "Well, it works on my machine!" routine. Throw a dizzying array of technical terms into the mix, and you end up with a recipe for digital disaster. The process doesn't have to be such a slippery slope. Here's how to nurture a successful relationship with your Web team. more

Upcoming online marketing seminar on July 24

Upcoming Online Seminar

Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Campaigns
July 24

Social media may be a hot trend, but companies are still wondering how effective it is for reaching organizational objectives. Don't just accept anecdotal evidence — measurement is possible! more

Free marketing article for week of 7/15/2008

Free Basic Marketing Article

Beyond YouTube: Getting Started With Video for Marketing and Sales

By Gary Anderson. Do you want to record a video message for on-demand access? Do you want to do live video from a conference? Or do you have completely different objectives? For marketers who want to put video communication to good use, the key is finding the right tools. Here's a great place to start. more

Today in Daily Fix Blog

Have a 'Plan B' - eBuddy's Quick-Thinking Mascot
by Paul Williams
Last month there was a live music performance - the Spiegel Concert - on the canals in Amsterdam. Events like this happen quite often. The city blocks off streets and people head to the area by bike, foot, and boat. They bring chairs, wine and beer and enjoy the show. more

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