Conference Overview

Driving Sales: What’s New, What Works and What Sticks

For two days, the best minds in marketing shared today's most intriguing ideas and tactics across a wide spectrum of marketing practices, from brand building to lead generation to customer retention.

  

CONFERENCE PROGRAM
Day 1		Day 2
In-Depth Learning in 3-Hour Intensive Workshops  Attend these Intensives and gain an in-depth look at some of the most pressing issues facing B2B marketers today.		Dynamic Concurrent Sessions on Today’s Issues and Trends Examine the issues, learn from B2B leaders, and turn things around.
Lead Generation ROI – Improving Measurements, Alignment & Profitability Jim Lenskold, President, Lenskold Group Denny Head, Director, NA Integrated Marketing, Avaya Ceri Jones, EMEA Marketing Director, Serena Software Email 360: Boost Response Throughout the B2B Customer LifeCycle Stephanie Miller, VP, Return Path Leslie Reiser, Program Director, IBM.com Marketing WW  Scott Barnett, Email Marketing Manager, Citrix Systems Brian Ellefritz, Senior Manager CRM, Cisco Systems Customer Acquisition: Using Personas and Buying Scenarios Tony Zambito, CEO, Goal Centric Angela Quail, SVP, Goal Centric Of Bubbling Beakers and Blue Crystalline Powder: How to Ensure Your Creative Campaigns Will Get a Reaction Julie Wisdom, VP/Executive Creative Director, Babcock and Jenkins Marketing’s New Role – Improving Sales Productivity Beyond Lead Generation John Coe, President, Protocol B2B Is Your Website Getting the Job Done Right Karen Breen Vogel, CEO, ClearGauge Jennifer Howard, Head of B2B Markets, Central Region, Google Amanda Lannert, President, Jellyvison Robert Schumacher, Managing Director, User Centric lan Webber, Senior Analyst, Forrester		How B2B Marketers Can Leverage the Power of Emerging Media How to Drive More Leads and Sales with Marketing Events Bringing B2B Blogging to the New Level Beyond Brochures: A Premium Approach to Building Credibility and Sales Customer Message Management: Increasing Marketing’s Impact on Selling When Buyers Look, Will You Be Found? How to Increase Visibility and Profits with SEO Word of Mouth Marketing: It Ain’t Just Hearsay! Marketing Operations: Systems and Processes to Improve Productivity and Grow Revenue Leveraging New Digital Channels to Create Marketing Buzz Is there a Doctor in the House? How to Breathe New Life into Your Under-Performing Lead Generation and Customer Acquisition Program B2B Marketing Needs a Makeover: New Research from Forrester and MarketingProfs Better Decision Making: The Power of Analytics

Two days of presentations and workshops led to better ways to:

• Use all your messaging, including email, to draw more prospects into your sales pipeline
• Integrate traditional and Web 2.0 media to launch memorable, highly successful campaigns
• Build brand buzz with stories, social media tools, and customer personas  
• Exploit new trends in Search Engine Optimization
• Deploy processes, technology, and metrics to make marketing effective and efficient
• Prove to the CEO and CFO marketing's impact on the bottom line
 
Who came to the conference?  Marketers from...

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