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B2B Social Media Success
Where does social media fit into your marketing mix? If you're like a lot of B2B businesses, you may still be skeptical whether it even should. But before you dismiss it as a passing fad (it's not!) or not relevant to business buyers (it is!), consider that it can deliver real benefits to your bottom line. Here are three ways B2B brands can integrate social media into marketing routines.
 Augment your Email
Email marketing is essential to your direct marketing, lead nurturing, and client services strategies. While naysayers may proclaim social media as the death of email, the truth is they complement each other more than compete. Use platforms like LinkedIn or a corporate blog to attract new leads and feed your list. Reimagine your social capital—videos, photos, customer comments, and more—as content to make your messages pop in prospect inboxes. And, don't forget to integrate social media sharing tools into your messages to boost their reach and put you in front of more potential buyers. |
 Super-charge your SEO
If you want to increase your odds in the search engine game (and let's face it, we all do), add social media to your SEO strategy. Its influence on keyword rankings is growing fast. In fact, social media mentions show up in keyword results quicker than changes to your website, keeping you and your news fresh on the fly for the people who are proactively looking for products like yours. Plus, making your content shareable and linkable through social media creates more chances for people to find it—and you. And when you make it easier for people to find you, you make it easier for people to buy from you.
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 Strengthen your Research and Customer Relations
B2B marketing doesn't start with promotion or end at the sale. Best-in-class companies listen to customers before, during, and after initiating products or campaigns. Think of social media as a finger on the collective pulse rather than a daunting new discipline to undertake. Use it to gain real-time feedback about your products and services—those on the shelf and in development—and fine-tune your offerings to reflect real customer wants and needs. Or, create communities to address and reward your distributors, buyers, end users, or employees, and increase their loyalty and lifetime value.
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Learn the keys to B2B social media success—and how to put it to work for you—during Social Media Marketing Fast Track. Covering tactics, strategies, integration, measurement, and more, this 17-class online course serves up ideas you haven't thought of before and the knowledge to put those ideas into action. Catch classes when they broadcast live (including Q&A with top practitioners like Steve Rubel, Scott Stratten, and 20 others), or watch the recordings on your schedule—one registration gets you access to both. Check out the full program now. |
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Discount extended!
Register now for MarketingProfs University Social Media Marketing Fast Track and save $200. Use code SMFAST by March 31 to qualify.
The basics and beyond!
This can't-miss course brings you just under 15 hours of instruction, with classes like:
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Social Media and Email Marketing |
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Optimizing Search & Social Marketing |
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How to Effectively Manage a Social Community |
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Social Media and Customer Relations |
Plus, get instruction on all the latest techniques for marketing on Facebook, Twitter, and YouTube, as well as training on today's most important digital trends, integration, and measurement.
Join us online April 7–22!
With kickoff on Thursday, April 7, then 1-3 classes per day on Mondays, Wednesdays, and Fridays from April 11–22, Social Media Marketing Fast Track features 17 classes taught by 22 experts. Each class is 30-60 minutes long with time for live Q&A. Check out the program to see specific class days and times.
View the recorded classes on your time!
Can't make all class times? No problem! We're recording them, so you can watch them where you want, when you want, as many times as you want for the next year. Register now and get access to streaming online video and mp3 audio downloads 24 hours after live class times.
underwriting for this
course provided by:
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